American Airlines and Fantasy Villa as Featured in Better Homes and Garden Magazine.

Potentials in Marketing Case Study - Cushman

Sales Incentives
"The lawn Care company's sales increased by 15 to 20 percent for the seven consecutive years it has been using private millionaire villas."

Marketing Problem:
How do you motivate sales people to consistently increase sales year after year?

In order to increase sales of lawn care equipment to golf courses each year, a lawn care company motivates its sales people with an incentive package - a trip for 30 to Acapulco for a week - themed "living the Life Styles of the Rich and Famous." Winners and their guests are awarded trips to privately owned villas and treated like royalty by the owners' personal staff which includes a houseman, cook, maid, gardener and bartender. Also included in the packages are a choice of options for special events: deep sea fishing, golf, tennis, Sun Set Bay cruise, Mexican Fiesta, Welcome cocktail party, Hasta Luego party, cliff divers, beach party, Special Excursion shopping and finally a poolside Beauty Shop including pedicure, manicure and massage. "All the emotions for successful sales begins at home and the Villa promotions motivate not only the salesperson, but their spouse as well." The lawn care company's sales increased by 15 to 20 percent for the seven consecutive years it's been using private millionaire villas. Each year, 30 happy people fly down for the week of relaxation and sight seeing.

Advertising in Potentials in Marketing Magazine

When they are guests in a privately owned villa -- they will experience the service of the owner's full time staff: Houseman, Bartender, Chef, Poolman and Laundress.